The People Behind Your SEO Campaigns
When you outsource local SEO, you need to know who is doing the work and how your campaigns will be handled. Our team brings together SEO specialists with experience across the key areas of local search. Each person has a clear role, from local SEO research and Google Business Profile optimisation to on-page SEO, citations, local link building, content, and reporting.
We do not treat every campaign the same. We first understand your client’s business, target locations, services, and goals. Then, our team works from your brief and focuses on the tasks that matter most for the campaign.
You also stay in control throughout the process. Your agency decides the strategy, sets the priorities, and manages the client relationship. Our team takes care of the agreed SEO work behind the scenes.
We understand that your reputation is connected to the work we deliver. That is why we focus on clear processes, careful execution, and work that is ready for your team to review.
James Wilson
Leads strategy on every account and makes sure the work stays tied to what each business actually needs, not a generic checklist. Oversees quality across the team before anything goes out under your name.
Oversees how the wider team plans and prioritises each campaign, so the work an agency receives reflects one consistent standard rather than whoever happened to pick up the task.
Oliver Bennett
Leads the strategy behind each local SEO campaign, starting with the client’s market, competitors and current search visibility before any work begins. Plans how Google Business Profile, keyword targeting and on-page work should fit together for a specific location and service area, then hands off clear priorities to the rest of the delivery team.
Specialisms:
Local SEO Strategy
Google Business Profile Optimisation
Local Keyword Research
Competitor Analysis
Campaign Planning
Harry Whitfield
Digs into the website side of things: on-page fixes, technical issues, and making sure the site itself isn’t working against the business. Turns audit findings into clear, actionable fixes.
Specialisms: Local On-Page SEO, Title Tag and Meta Description Optimisation, Content Optimisation, Internal Linking, Location and Service Pages
Harry Collins
Handles the off-page side of local SEO: building and cleaning up citations, checking NAP consistency across directories, and researching link opportunities relevant to a client’s industry and location. Keeps business information accurate across the web and builds the kind of local authority that supports map pack visibility.
Specialisms:
Local Citation Building
NAP Consistency
Local Link Building
Competitor Backlink Analysis
How Our Team Works
Local SEO has a lot of moving parts, and an agency handing that work to an outside team needs to know two things: who actually does it, and what the process looks like from brief to delivery. Both are covered here.
What the Team Covers
Local SEO Strategy: Reviewing the market, target locations, keywords, competitors and current performance before deciding what work should be done.
Google Business Profile Optimisation: Optimising profiles, services, categories, business information and content to support local visibility.
Local Keyword Research: Identifying the searches that matter to a client’s business and locations, so your agency can build a clear keyword strategy.
Local On-Page SEO: Optimising title tags, headings, content, location pages, service pages and internal links.
Citations and Local Authority: Citation building, NAP checks and citation cleanup to keep business information consistent.
Local Link Building: Researching relevant opportunities and building links that support the wider local SEO strategy.
How a Campaign Moves Through the Team
1. Your agency sets the direction. You provide the client details, goals, priorities, target locations and campaign requirements.
We use your brief as the foundation for the work, not a generic checklist applied to every client the same way.
2. The right specialist picks up the delivery. Depending on what the campaign needs, that might be GBP optimisation, keyword research, on-page work, citations, local links, content or an audit.
Work is assigned to whoever’s specialism matches the task, not handled by one generalist juggling everything.
3. Work is checked before it reaches you. Our reporting and quality specialist reviews completed work against the original brief before your agency ever sees it, so what you receive has already been checked once.
4. Your agency reviews and presents it. You stay in control of what is sent to your client and how it is presented. Your client sees your agency.
We stay behind the scenes as your fulfilment partner.
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